CATS: Pledge to Stay Alert


After learning that nearly 90% of all accidents with the CATS trains and buses were the pedestrian/driver's fault, they felt it was important to address the issue of personal safety. This campaign involved launching several outdoor ads, online Pandora banners, a "Pledge to Stay Alert" which included icon development and landing page, along with a social media component to drive users to take the pledge. 

  ̌